New research has found that influencing techniques often used by marketers and advertisers are being used by law enforcement and government agencies in the UK for crime prevention.
Researchers found that digital platforms, paid targeted advertising, and social media influencers are being used by police and government to target and influence the public for crime prevention, health and social policy.
The research was carried out by the Scottish Centre for Crime and Justice Research (SCCJR). Dr Ben Collier of the Research Training Centre was one of the report’s co-authors.
The findings are prompting calls for more scrutiny and accountability as this practice continues to grow.